Skip the glossy marketing and hit the Muscle Shoals exhibit to actually understand the grit behind 60s soul. You will see authentic stage costumes and classic vinyl presses that defined the industry. It takes about an hour to breeze through the displays. Don't waste time on the gift shop junk, just check out the interactive recording booth instead. Go on a weekday to avoid the school bus crowds; it is way too quiet on Mondays.
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