Skip the main entrance and find the hydraulic elevator that lifts you directly into individual brand boutiques. This Shigeru Ban building is an architectural flex, specifically for the steel-and-glass exterior that opens completely. If you’re serious about watch nerding, the small-group architecture tour is worth the spend to understand the mechanics here. Spend 45 minutes soaking in the design; otherwise, it’s just a glorified mall for people with Cartier budgets. Keep your expectations grounded.
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