Towel Museum

Towel Museum: Giant Terry Cloth Art & Surprisingly Good Sweets

It sounds like a joke, but this weirdly specific museum in Imabari actually slaps. You get to see massive, intricate tapestry art made entirely from thread and explore how high-end towel production works. The cafe serves surprisingly solid pastries and the garden terrace is the move for photos. Spend two hours here max, then grab some authentic Imabari towels at the gift shop before you leave. It is weird, niche, and honestly worth the hype.

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